Warren Zenna sheds light on exactly how an SDR can get a hold of a C-Level executive. He illuminates how to run discovery calls and close deals. He sagely explains how Marketing and Sales can coalesce to create internal synergy....
The role of Chief Revenue Officer remains a conundrum in today’s B2B world. CROs are inherently disruptive hires that bring a permeating impact on vital business functions. As such, getting this hire wrong is as malignant as getting it right is fortuitous. The core misperception among...
The CRO (Chief Revenue Officer) role is relatively new. It first appeared about 8 years ago according to Warren Zenna, and has yet to be widely understood, consistently deployed, and ultimately maximized in most sales organizations. Is the CRO just a glorified VP of Sales...
Warren Zenna the Founder / CEO of The CRO Collective tells how a CEO can be ready to hire a Chief Revenue Officer....